What Is an Example of an Organizational Strategy?
March 30, 2023
As a seasoned executive, you’re probably aware of the importance of a well-crafted organizational strategy in generating and supporting long-term success for your company.
But that doesn’t make choosing your next organizational strategy any easier! With countless examples, approaches, and schools of thought surrounding organizational strategy, figuring out which is the ideal fit for your company can be challenging.
This quick-and-easy blog will simplify the concept of modern organizational strategy and provide a few real-world examples that will help you uncover the perfect plan for your organization’s long-term growth, profitability, and success.
Why Is Organizational Strategy Important?
The importance of organizational strategy can’t be overstated. Organizational strategies serve as a blueprint for guiding your company’s most crucial choices, encompassing resource distribution, sales and marketing initiatives, and production methodologies. They ensure that these decisions are in harmony with your organization’s long-term objectives.
Organizational strategies also facilitate smoother, more strategic, and more agile decision-making by establishing a shared foundation from which all members of your business can leverage to approach and solve challenges. These challenges may include emerging growth prospects, fluctuating market conditions, changing consumer preferences, and competitor pressure.
Finally, organizational strategy is essential for maintaining cohesion across the various layers of your company’s structure. By implementing a well-defined strategy, the roles and responsibilities of every team member, from the CEO to the newest interns, are aligned to support the organization’s long-term success and overarching goals.
What Are Organizational Strategy Examples?
Now let’s discuss a few popular examples of organizational strategies that companies across industries can employ to align their organization and achieve their goals. We’ll take a look at popular organizational strategies like:
- Market penetration
- Diversification
- Innovation
- Cost leadership
- Product Differentiation
By understanding these examples, you’ll be better equipped to make informed decisions about your organization’s long-term strategies and tailor your approach to align with your company’s unique needs. So let’s dive in and explore the world of organizational strategies!
Exploring these common strategies will equip your organization with the context it needs to make an informed and measured decision regarding your long-term strategies and direction.
- Market Penetration
Market penetration is an organizational strategy focused on increasing market share by aggressively promoting existing products and services.
Market penetration often includes strategies like adjusted “penetration” pricing, enhanced promotions, refined targeted ad campaigns, and more. Each of these tactics aims to position organizations to retain their existing customers while capturing a larger portion of the existing market.
Market penetration can be a lucrative strategy for organizations interested in expanding sales and enhancing profitability without stepping outside the wheelhouses that built their business. Leveraging your existing strengths to attack new sales opportunities is a low-risk, high-reward strategy that can bring long-term growth comfortably within reach.
- Diversification
Diversification is an organizational strategy that involves expanding into new markets and industries/
Diversifying products and services allows companies to mitigate the risk associated with “putting too many eggs in one basket.” By introducing new and varied revenue streams, companies can set the stage for sustainable, long-term growth regardless of fluctuating market conditions and shifting consumer behaviors.
Diversification strategies can range from expanding your product or service offerings to pursuing new markets, consumer demographics, and even unrelated industries. Many companies that pursue aggressive diversification strategies acquire or merge with organizations operating in their new target market.
- Innovation
Innovation is an organizational strategy prioritizing research and development to create new, improved, and disruptive products, services, or processes.
Pursuing an innovation-based organizational strategy empowers companies to differentiate themselves as leaders in their industries, markets, and niches. Innovative products and services can lead to new revenue streams, valuable brand loyalty, and improved operational efficiency.
Innovation-based organizational strategies can manifest in a variety of ways, including:
- Creating new products or services
- Optimizing production, delivery, or customer service processes
- Conducting in-depth market and consumer research
- Encouraging employees to explore and implement new ideas
It’s important to remember that while every organizational strategy can be refined and tailored to your unique needs, goals, and capabilities, choosing the wrong organizational strategy can lead to wasted resources, inefficient processes, and misaligned efforts that make accomplishing three, five, and ten-year goals more difficult – so choose wisely!
How Medallion Partners Can Help You Create an Organizational Strategy
At Medallion Partners, we understand how important it is to get your organizational strategy right. That’s why when you work with us, we create a tailored strategy to suit your specific needs. Our strategy design aims to empower your company to tackle major decisions and secure long-term success for years to come.
Contact us today to take the first step toward securing your company’s future.