How To Secure Elite Executive Relocation to Flyover States

looking out the airplane during a cross country move for executive relocation

In executive recruiting, we often see leaders inadvertently stifle their company’s growth by underestimating the talent pool they could access. This oversight is particularly evident in organizations headquartered in ‘flyover’ states or smaller, less cosmopolitan cities. Many wrongly assume that top-tier talent only considers executive relocation in major metropolitan areas or global hubs.

What often worries business leaders in these regions is clear: How can we attract elite candidates to relocate to seemingly quieter locales?

This is where we have made a mark. We are industry leaders in placing top talent in organizations based in ‘flyover’ states, offering a unique perspective and unrivaled expertise. But we’re not just here to highlight our accomplishments; we’re here to share the strategies and insights that have made us successful. 

We’ll share the intricacies of talent acquisition that have enabled us to connect elite candidates with opportunities in seemingly less attractive locations. Our focus is to empower HR and talent acquisition executives with the knowledge they need to do the same. 

Let’s explore how to make even ‘flyover’ country the new destination for elite talent, opening up a world of growth and opportunity for your organization.

photo of the corner of a small town that is showing a great spot for executive relocation

The Art of Broaching Executive Relocation to Flyover Country

Understanding the Company’s Story: Uncovering Culture and Goals

To entice elite candidates to less populous locations, we begin by truly understanding the heart and soul of the organization. We immerse ourselves in your company’s history, culture, and strategic objectives. This is more than just reading an annual report; it’s about comprehending the essence of your organization, what it stands for, and the impact it aspires to make.

Our approach is akin to studying a compelling novel, delving deep into the plot, characters, and underlying themes. We learn what makes your company unique, the challenges it’s faced, and the aspirations it holds. 

The Art of Crafting Compelling Narratives: Attracting Elite Executives

Having internalized your organization’s story, we craft a narrative that is nothing short of magnetic. We employ storytelling techniques that speak directly to an elite candidate’s aspirations, values, and ambitions. Our goal is to make your opportunity irresistible, regardless of its geographical location.

In this endeavor, we understand that words alone aren’t enough; authenticity is key. We’re not interested in creating fairytales, but rather, we focus on accurately representing your company’s narrative and the genuine opportunities it offers. Our narratives are compelling because they are real, and they resonate with elite talent on a profound level.

The Power of Authenticity: Forging a Bond in Executive Recruitment

Elite candidates respond to authenticity because it strikes an emotional chord. They seek opportunities that align with their values and aspirations, where they can make a meaningful impact. Authentic storytelling creates an emotional connection that transcends geographic boundaries.

Through this emotional connection, elite candidates can visualize themselves as integral parts of your organization’s journey. They see how their unique skills and talents can contribute to the company’s growth and success. This emotional alignment fosters a sense of purpose that transcends location, making the move to ‘flyover’ country a compelling choice for these top-tier professionals.

In the next section, we’ll delve into how this emotional connection can be leveraged to connect with candidates and address initial hesitation about relocating to less urban areas.

photo of a sign that says "have a nice day!!!" which is in a small town that an executive is considering moving to

Connecting with Executive Candidates

Harnessing Enthusiasm: The Recruiter’s Secret Weapon

One of the cornerstones of our success in attracting elite talent to ‘flyover’ country is the unwavering enthusiasm our recruiters have for your company’s mission. It’s not a facade or a sales pitch; it’s a genuine belief in what your organization stands for. This enthusiasm becomes an irresistible force when shared with potential candidates.

Elite candidates can spot authenticity from a mile away. When they encounter a recruiter who truly believes in the company’s mission, it becomes a game-changer. Our recruiters are passionate advocates for your organization, and this zeal is contagious. When discussing your company, they don’t just recite a script; they share in the excitement of what your organization is striving to achieve. This enthusiasm can sway even the most hesitant candidate.

family unpacks after they move to a small town and executive takes a new job

Customization, Not One Size Fits All: Tailoring Narratives for Top Talent

Elite talent is diverse, with varying aspirations, career goals, and values. Recognizing this, we understand that a one-size-fits-all approach doesn’t work. Instead, we tailor the narrative to resonate with each candidate individually.

This isn’t a cookie-cutter process; it’s a meticulous crafting of the story to highlight aspects that will strike a chord with the candidate. By focusing on what uniquely appeals to them – whether it’s the opportunity for career advancement, the chance to work on groundbreaking projects, or the alignment of values – we create a narrative that addresses their specific aspirations.

Trust Building in Recruitment: The Currency of Success

Trust is the currency of recruitment, especially when persuading elite candidates to move to less urban areas. Our approach is built on a foundation of trust, nurtured through authentic storytelling.

Elite candidates need to trust the recruiter and, by extension, your organization. Our storytelling doesn’t just attract candidates; it also fosters trust. When candidates feel that the recruiter genuinely understands their needs and desires, trust is established. We don’t promise the moon and stars; instead, we paint an accurate picture of the opportunity, its challenges, and the rewards it offers.

In the following section, we’ll delve into strategies for addressing candidate doubts and overcoming objections, leveraging the power of authentic storytelling to quell initial hesitation about relocating to ‘flyover’ states.

Navigating Candidate Hesitation

Addressing Candidate Doubts: Strategies for Recruiters When Candidates Are Initially Hesitant

First, absolutely heed any doubt that seems like a red-flag to you. Sometimes there are objections that are not able to be overcome, and it’s valuable to get to that knowledge early in the process.

However, some executive candidates have preconceived notions about relocating to areas they might perceive as ‘flyover’ states. These concerns can range from worries about a lack of cultural amenities to concerns about their families’ well-being. Our recruiters are well-prepared to address these executive relocation doubts head-on.

One of the first strategies we employ is providing comprehensive information about the location. We present a detailed picture of the area, highlighting its unique advantages and dispelling any misconceptions. This includes showcasing not only the professional opportunities but also the quality of life, schools, and communities.

Additionally, we leverage the experiences of other successful candidates who have made similar moves. Their testimonials carry significant weight and serve as powerful endorsements. Hearing firsthand from individuals who have successfully transitioned can be a game-changer in alleviating doubts.

Overcoming Objections in Executive Relocation

Storytelling plays a pivotal role in addressing objections and soothing candidate concerns. When candidates express doubts or hesitations, we don’t simply list facts and figures. Instead, we utilize storytelling to create a compelling narrative that directly addresses their apprehensions. We help them envision their future of success in a new place.

For instance, if a candidate is concerned about their family’s adjustment to a new location, we share stories of other candidates who faced similar worries but found a warm and welcoming community that exceeded their expectations. Or, if a candidate has a trailing spouse, we maintain a whole list of spouses we’ve advised and helped find great opportunities. By sharing these personal anecdotes, we humanize the relocation experience and make it relatable.

Another common objection relates to the perceived career limitations in ‘flyover’ states. Here, we tell stories of individuals who not only found fulfilling professional opportunities but also achieved remarkable career growth in unexpected locations. These stories serve as proof points that opportunities abound beyond major metropolitan areas.

Addressing Relocation with Expertise: Ensuring a Smooth Transition

Relocating for a new job can be a daunting prospect for even the most seasoned executives. We understand that it’s not just about the job; it’s about finding a new home and building a life in a place that might be unfamiliar. This is where our executive transition program shines. It goes beyond the typical relocation assistance.

Our concierge service is committed to making sure that an executive’s move to a new city is not just smooth but pleasant. We believe that the happiness and comfort of an executive and their family in their new hometown can significantly impact the ramp-up of their on-the-job performance and ensure their long-term commitment.

Our concierge team takes a proactive approach. We assist candidates in every aspect of their transition, from finding the right schools for their kids to setting up medical appointments for even the most obscure conditions. Our dedication to making executives and their families feel at home doesn’t stop there; we’ve even arranged for an expert in caring for a candidate’s son’s beloved pet lizard.

These thoughtful gestures, while seemingly small, make a significant difference. When individuals feel supported, and their loved ones are content, they are more likely to hit the ground running in their new role and remain loyal to the company. It’s about creating an environment where candidates can focus on their careers without unnecessary distractions or worries about their family’s well-being.

Becoming a Local Expert: The Recruiter’s Role

Understanding the desirability of the proposed locale is key to an executive recruiter’s job. It’s not just about the role; it’s about the lifestyle, the community, and their overall living experience. As recruiters, we must become ambassadors for the cities or towns our clients would move to, especially if they are not in major metropolitan areas.

To do this effectively, we immerse ourselves in the local culture. We discover the hidden gems of the community, from favorite restaurants and community traditions to the best neighborhoods and arts scenes. This in-depth knowledge allows us to paint a comprehensive, enticing picture for prospective candidates.

Becoming a local expert means we can showcase the unique benefits of a quieter gem of a community and address any concerns or misconceptions candidates might have about relocating there. By offering a detailed insider’s perspective, we help candidates see the untapped opportunities and a thriving lifestyle they may not have considered.

This approach fosters trust and confidence, turning a seemingly ‘boring’ location into an exciting career move. It’s all part of the recruiter’s skill set – not just matching skills on a resume but also aligning the right people with the right place and the right opportunity, where talent meets opportunity, and excellence becomes the standard.

moving boxes packed up for an executive relocation move

Building a Winning Team

The Impact of Shared Purpose: How a Well-Crafted Narrative Attracts Candidates Who Align With an Organization’s Goals

In the world of elite talent acquisition, it’s not just about attracting candidates; it’s about drawing in those whose values and aspirations align seamlessly with your organization’s mission. Creating a well-crafted narrative plays a pivotal role in achieving this alignment.

Our approach involves diving deep into your company’s history, culture, and goals. We don’t merely list your achievements; we craft a narrative that encapsulates the essence of your organization. This narrative, when shared with candidates, serves as a powerful magnet for those who share your values and ambitions.

When candidates read or hear your company’s story, they aren’t just learning about your past; they’re envisioning their future within your organization. They can see how their unique talents and contributions fit into the larger narrative, making it a compelling proposition.

Ensuring Long-Term Commitment: Retaining Candidates Who Are Invested in the Company’s Story and Mission

Recruiting top talent is not just about getting them in the door; it’s about ensuring their long-term commitment. When candidates are not only attracted to your organization but deeply invested in its story, they are more likely to become loyal, high-performing employees.

Our experience has shown that candidates who join an organization with a genuine understanding of its story tend to have a longer tenure. They are not merely seeking a job; they are embarking on a journey that aligns with their own professional aspirations.

To facilitate this commitment, we ensure that our recruiting process goes beyond the surface. We don’t just match skills; we align values and ambitions. This results in candidates who not only accept an offer but enthusiastically embrace the opportunity to contribute to your company’s ongoing story.

Medallion Partners Wins at Executive Relocation to Flyover States and Small to Mid-Sized Markets

We believe the right talent in the right organization with the right opportunity will even be compelled by what might seem like “flyover” locations.

While an in-house recruiter is skilled, they may sometimes be too close to the situation to see their company’s unique angle that could attract a particular candidate.

On the other hand, we bring fresh eyes and enthusiasm for what you’re trying to achieve. Our knowledge of what makes people consider a new city, has been garnered from thousands of career conversations with candidates.

We’ve helped companies in “flyover” states achieve massive results with top talent they never thought possible, and we’ve assisted candidates in finding a community and lifestyle they genuinely love.

We know that no matter your location, when talent meets opportunity, excellence becomes the standard. 


Speak with an expert and get clear on your 2024 organizational strategy.

About Michael Morgan

ae18397d4200b6543d24926998dce3a8?s=90&d=mm&r=g How To Secure Elite Executive Relocation to Flyover StatesMichael Morgan is the Vice President & Managing Director at Medallion Partners. He's responsible for company wide day-to-day delivery of business results, team leadership, cultivating trusted partnerships with clients, and client-specific strategic analysis. Michael ultimately works to bring change to people's careers, propel companies, and impact industries.

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